What marketing opportunities are you missing out on? Maybe it’s time to get writing. Every EOer is an expert in something. That’s how we became EOers. But as the CEO of Stratford Financial, a niche mortgage company playing against 800 lb. gorillas like Bank of America and Wells Fargo, I struggled for cli­ent credibility when pitting my experienced advice against the ramblings of inexperienced bank salespeople.

Published in The Entrepreneur’s Organization Octane December 2006