As people communicate more individually in areas of presentation and electronic media, many focus on creating a “professional” image, which simply means making it look like what’s expected. Sadly this often results in boring and forgettable websites, PowerPoint and videos. Here are three powerful reasons why using humor attracts customers and helps communication.
Published in Inc.com, March 2012
Depending on which news service or economist you listen to, the recession is officially over. That means that business is now going forward, albeit slowly and certainly not painlessly. So how do you cycle through the harsh winter ahead?
Published in Smart Business Magazine and Online, November 2010
“You have to promote your brand!” This is what many of the marketers tell us. Dictionary.com defines “brand” as “to impress indelibly.” It’s harder than it sounds. Few of us can buy 30-second Super Bowl commercials at $2.5 million. But indelible impression is achievable for any size business with focus and intent.
Published in The New York Enterprise Report, November 2010
Branding is an approach that requires patience. Done right, branding can drive easier lead generation, higher conversion and higher margins. Read on and taking marketing tips from the king of rock ‘n’ roll.
Published in Smart Business Online, October 2010
Not a day goes by when someone doesn’t write about the importance of teamwork. Amilya Antonetti, Fox Business Personality, shares her family recipe.
Published in Smart Business Online, September 2010
Whether you are creating a branding impression like British Airways, pitching for a contest opportunity or presenting at a face-to-face meeting, the opportunity is limited to make a lasting impression.
Published in Smart Business Online, August 2010
Despite all of the hype about electronic readers like the Kindle and Nook, digital downloads still represent only a few percent of book sales. It’s not likely that we’ll see books and bookstores disappear any time soon. The importance and value of books are still being instilled into our children even today. So, how do you leverage the printed word for greater ROI?
Published in Smart Business Online, July 2010
There is a reason marketers get a bad rap on social media sites and among the general public. We are known for pushing information your way with the clear intent of getting you to act. For the most part, the public finds this acceptable as long as there is some level of authenticity to your message. But the bigger question is how to create a genuine marketing message that resonates with customers.
Published in Smart Business Online, June 2010
Of course, most of us can’t and shouldn’t market our products and services to anyone and everyone, as that would be expensive, cumbersome and eliminate the efficiency benefits of marketing. But, for many, there are silent segments that can add to top-line revenue and differentiate our approach in the marketplace. We just need to open our eyes, hearts and perspectives and, like Melanie Notkin, be a little more savvy. Take a closer look and think about how you can market to misunderstood segments.
Published in Smart Business Online, May 2010
Executives often focus on certain aspects of the business without looking for the good and bad chain reaction results of their decisions. By addressing the desired outcome for the customer and your bottom line together, you can come up with ways to innovate the process and integrate efficiency with an awesome experience for the customer.
Published in Smart Business Online, April 2010
