It’s a huge undertaking to mobilize thousands of people to support any cause and rallying people to join my Quest for The Jewish Super Bowl Ring has been no exception. I am pleased we have made some fast initial strides. In putting together my Quest email to excite my friends I needed to make it easy for everyone to help, so I built a template. I vary from the template and add an individual note to each one but the key was to make sure that people knew the specific actions to take and had what they needed to do it.
I also needed people to see the value in sharing their time effort and network. So I am using my own ROAR! Value Proposition approach hence the eating my own Tangerine
Social ROAR!