Yes, I know, shame on me for not getting a post up in the last few weeks. It’s been a little crazy but believe me the tattoo has been screaming like Harry Potter’s lightning bolt. The last few weeks however I have been traveling and focused on working with conventional media such as Television and Radio. Some of these media opportunities have come through planned marketing and some were the luck of being in the right place at the right time. Warhol was likely correct in his famous quote. “In the future, everyone will be world-famous for 15 minutes.” But note he doesn’t say how famous and what impact it will have.
Many authors and business people are striving to grab that 15 minutes and make the most of it or better yet stretch it into a longer period of fame. It’s not easy. But I will share with you here some examples of how I am gaining some media exposure and how I am capitalizing.
First and foremost I can’t say enough about media training. I was blessed to have networked into a relationship with 5 time Emmy Award winner Shawne Duperon. Shawne taught me valuable lessons on how to build relationships with the media and the results have paid off big time. In April I attended her workshop and was fascinated as she helped entrepreneurs, authors and even a congressional candidate find comfort and authenticity on camera and radio.
Shawne’s approach was largely responsible for my success in getting a gig with Fox TV, not to mention the happiness of the producers with my segment. Apparently I will be invited back soon. Here is my clip from the show.
I hired a Radio Tour specialist to get me on the air and have done about 14 interviews around the country. I had to have a land liner in the house but it was worth it just for the practice. This interview with Vicki St. Clair in Seattle was one of the best.
I also did this great Internet radio piece with Mike Brenhaug. I take every opportunity for airtime I can get. I try to leverage every opportunity for more airtime as well.
2 weeks ago I was invited to be on the Faith Middleton show for WNPR in Connecticut. Faith has a big following and wanted to dedicate a show to my other Amazon #1 Best seller Green$ense For the Home. I told her about ROAR! and my New York Times tattoo before the show and she was so happy with the interview and my story she told her producer right there and then to book me to come back and speak on ROAR!
The best coverage to date has been a regular stint on The Big Biz Show. These guys are hysterical! Thanks to networking with fellow Wiley author and great speaker Troy Hazard, not only did I get 5 weeks of airtime on the CBS and Armed Forces radio network but I got TV time as well. These interviews went out to an audience of more than 2,000,000 all told. Here is a highlight clip.
Of course with all this I have to keep up with getting into the Blogs. Luckily I met another Wiley author Business expert Kathy Lien while sitting in the Fox Greenroom. We connected on the subject of book marketing and I gave her a copy of ROAR! She loved the book and wrote this great Blog post. We also got a beautiful Blog review from NYT Best Selling Author Christine Comaford. Christine runs a great workshop for Entrepreneurs and has been a great supporter.
Most importantly the book has been bringing clients steadily. With little effort or negotiation TAE has signed several contracts in the last few weeks proving that compelling messaging can attract customers predisposed to buy at a premium price. Many of these prospective clients have also bought dozens of books for their sales teams. One prospect CEO bought 60 books after reading it. While these sales are fantastic and impacting the momentum of the book, unfortunately these sales will reflect as bulk and won’t move the needle on the best selling lists. But consistent sales will result in steady growth and momentum that could easily put us on major lists by Fall. Stay tuned.
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