It’s a huge undertaking to mobilize thousands of people to support any cause and rallying people to join my Quest for The Jewish Super Bowl Ring has been no exception. I am pleased we have made some fast initial strides. We got this great interview with Mike Michalowicz, the Toilet Paper Entrepreneur, which has already resulted in pre-orders. It doesn’t hurt that Mike is a funny guy with great content. No wonder his book is one of the best selling self-published books on business. You have to check out his video on how he snuck his book into Barnes and Noble. Click on #37 it’s hilarious! I am thankful Wiley keeps me from having to take those tactics.
In putting together my Quest email to excite my friends I needed to make it easy for everyone to help, so I built a template. I vary from the template and add an individual note to each one but the key was to make sure that people knew the specific actions to take and had what they needed to do it.
I also needed people to see the value in sharing their time effort and network. So I am using my own ROAR! Value Proposition approach hence the eating my own Tangerine dream.
Note in the email below how I lay out the pain, solution and differentiation. And yes there are some parts that seem a bit immodest but remember these people need to sell me to get others to take action. This is not the time for modesty.
Dear …
As a close friend I know you don’t want to hear me whining how my tattoo was all for nothing.
Hitting the New York Times Best Seller List will give us a great reason to celebrate together.
Imagine how we will look back on this experience smiling and laughing about what we accomplished and be able to share in what we learned along the way.
Here is a list of 11 ways you can make ROAR! a NYT Best seller. Everything is set up to make it easy for you to help me make this book sell, sell, sell. But I do need your help. The more you take action the better the chances. Remember that I need 8,000 to 10,000 individual pre-orders by mid April to make the list.
Here are the action steps.
1. Pre- order the book
2. Pre-order for friends staff and family – Must Be individual orders – Bulk sales count as 1 sale
3. Send below email (or variation) to 10+ friends – The more the better.
4. Subscribe to the blog
5. Post a review on B & N
6. Join the Facebook fan page
8. Mention the book, blog and/or video on Facebook and Twitter – Please do this often.
9. Create a discussion or mention in discussions on Linked In – Please do this often.
10. Rate the ROAR! video on You tube
11. Connect me with any media contacts
Thanks so much for all your help.
Kevin
Here is a sample email to send. Just copy and paste or adapt to fit your own style.
Hi …
I Know we are all trying to figure out how to communicate better in this tough economy. I have to tell you about this amazing book Roar! Get Heard in the Sales and Marketing Jungle. It’s published by Wiley and written by Kevin Daum. ROAR! is a fun story that teaches how to communicate in a compelling manner. I was lucky to get an advance copy from Kevin and it’s awesome.”
Kevin is a brilliant marketer who actually tattooed “New York Times Best Seller” on his chest backwards to see his goal in the mirror every morning. He calls his goal the Quest for the Jewish Super Bowl Ring. He blogs about it at www.kevindaum.com/awesomeroar/ It’s hilarious! I am joining the Quest and pre-ordering the book. I urge you to check out the video at www.awesomeroar.com and join the Quest as well. You’ll get a great book and have a blast. Oh and apparently there is a special chapter if you order before March 7th which is why I ordered right away.”
I am also happy to report that this email sent to my close contacts (which I am still sending, 1000 is a lot of emailing) is gaining quick traction. In just a few days My Amazon # boosted as high as 94,000 and Barnes and Noble went to 195,000. These may seem like low rankings but 0 sales leaves you around 2,500,000 so this is definitely reflecting consistent sales.
I also received commitments and emails from entrepreneur friends who bought on the spot. One EO member emailed me that he is pre-ordering 50 books and asked me where and how to purchase them. Good thing because bulk sales like this only help the Quest if each book is bought individually. Another good friend found this out the hard way because he emailed me all excited having ordered 20 copies at Amazon and I had to ask him to cancel so he could place individual orders. I felt bad calling him and asking him to take an extra step but I also knew that it was more important to him and me that the books count in the Quest. With all the multiple pre-orders we are trying to spread them around since the New York Times looks for reports of sales from Amazon, Barnes and Noble, Borders and many large independent bookstores.
Of course the friends getting this email now are the people closest to me. The next email to the 2nd tier of contacts will have a different value proposition. Luckily I know the right template. So do you. It’s in the 2 chapter ROAR! Sneak Peek.
We are making progress. At this point I have commitments for more than 500 pre-orders. But we do have a long way to go. I hope you will all join me on the Sam Horn interview call Tuesday January 19th at 8PM EST/5PM PST. I am sure to share the latest progress and it’s only $19. Just Call Cheri @ 1 805-528-4351 to register for the live event. I’ll have some exciting news to share about the Quest so tune in.
Social ROAR!