Yes, I know, shame on me for not getting a post up in the last few weeks. It’s been a little crazy but believe me the tattoo has been screaming like Harry Potter’s lightning bolt. The last few weeks however I have been traveling and focused on working with conventional media such as Television and
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Summer is almost here and graduations are all around us. While I haven’t had to attend any graduations this year I have spent some time with some recent college grads. There is fear and concern among them. Let’s face it. This is the most challenging job market most of us have witnessed in decades. With An Inbound Marketing group discussion on LinkedIn asked what is the single most important thing about a blog. I felt compelled to respond and say that this question is exemplary of why so many companies and marketers are struggling in today’s economy. It’s not about any one thing. Good sales and marketing is a complex Every time I hear a guru like Brian Halligan speak I feel wholly inadequate. Just when I feel like I am getting a handle on Twitter or Facebook or the metrics for all the marketing work I am doing, then I read a book like Brian’s Inbound Marketing or hear a speaker that shows me What started as an unexpected event Friday morning turned into a branding coup that put ROAR! on the path to history. This Amazon campaign was semi-planned. I knew there were some concentrated purchases that were going to hit sometime in the next week or so. I was notified Friday morning that a big buy was happening It’s amazing how things always seem to come together just at the right time. I wasn’t originally planning a launch party since I didn’t think my network in New York City would support a big party. The cost of the launch party and promotion wasn’t likely to be worth the book sales and in NYC We are coming up on the launch of ROAR! in just a couple of weeks and everything is starting to bubble. I am in full swing now focused on speaking engagements and launches. My calendar of dates is starting to fill and I am excited about the release. I have had some significant conversations with my After my last post many asked what role a Trade publisher plays in the marketing of books. They have limitations as well. Most trade publishers have over 100 books to market this year and like any big company they have to streamline their process to stay profitable. Since many authors wonder what marketing comes from big As the launch date approaches in April things are heating up. Although the pre-order numbers will likely fall short of the original goal, the momentum I have built is setting up nicely to take a serious run at making this book a New York Times Best Seller. All the pre-work over the last several months Don’t worry, The “Stupid” of which I speak is me. As I sit roughly 60 days out from the release of ROAR! I know clearly what must happen to put this book on the New York Times list and fulfill my quest. It’s time to worry less about getting people excited around the tattoo, Shlomo, Super |
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